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Aggregation is commonly associated with loss of information. In contrast, SurveyAnalytics's aggregation can actually enhance information down-the-road by deterring information cascades. In particular, when hierarchical tiers forward only aggregate recommendations rather than nitty-gritty details, it increases the uncertainty faced by subsequent tiers. This makes individuals at higher levels more willing to rely on and convey their own views rather than simply rubber stamping suggestions/ opinions from lower levels.
When saving a response the Region (location) and the Store ID is stored along with the response. Reports can be created very easily based on the Region and/or the Store ID.